An Atlanta-based, Dutch-owned consultancy has formed out of collaboration among airlines, airports and their service providers.
Expand360 has roots in the aviation industry, its two partners having collaborated on the market entry of Vanderlande Industries to Mexico, according to an interview conducted by the Netherlands American Chamber of Commerce Southeast.
Vanderlande makes baggage handling systems used by airports including the busiest in the world at Hartsfield-Jackson in Atlanta. It also has its Americas headquarters in Marietta.
Ewout Cassee, one of the managing partners of Expand360, came to Atlanta initially to open that office. He got in touch with Peter Vanderlende, the firm’s other partner, when Vanderlande needed help entering the Mexican market.
It was an area Mr. Vanderlende knew well: He originally came to Atlanta through a transfer from Mexico City while working with Delta Air Lines. (Delta, as is widely known, has a transatlantic joint venture with Air France-KLM, the French-Dutch joint venture.)
The partners joined forces when Mr. Cassee retired from Vanderlande Industries, and they realized their expertise could help companies of various nationalities avoid pitfalls when expanding internationally.
One word of advice?
“Do not assume. Many companies fail by assuming too much, especially by viewing international expansion as an extension of previous international projects or even as an extension of their home market,” they wrote in the Q&A.
Dutch investment supports 24,000-plus jobs in Georgia, with many coming from the travel, aviation, aerospace and logistics sectors. BCD Travel is Dutch-owned, as are off-site airport parking lot operator Park N Fly and mobile parking app developer ParkMobile. Fokker Aerospace and Ortec, which provides logistics software, are other Dutch-owned firms in Georgia.