Atlanta-area economic developers couldn’t have drawn up a project that blends more optimally the sectors they’re trying to promote.
In another win for Atlanta’s“aerotropolis region and the city’s broader automotive cluster, German luxury auto maker BMW announced that it would put a training center in the city College Park, adjacent to Hartsfield-Jackson Atlanta International Airport.
College Park, which sits in the airport’s ever-encroaching shadows and pitches itself as “Georgia’s global city,” sold a 4.1-acre plot of land to BMW for the AJC reported will require a new $16.6 million investment that will create 12 jobs. According to the newspaper, local officials believe it will draw in as many as 10,000 BMW dealership workers for training each year.
The company offered the following statement to Global Atlanta/Airport City:
BMW of North America, LLC purchased 4.1 acres of land from the City of College Park, GA, for the purpose of building a new Southern Region Technical Training Center:
1) The new building will replace the existing Southern Region training center, which was constructed in 1987 and is located at the Southern Region headquarters at 1280 Hightower Trail, Atlanta, GA.
2) The new training facility will be built across the street from the Georgia International Convention Center and will cover almost 53,000 square feet, about four times the size of the current facility.
3) The new center will be used mostly for interactive training of BMW Group dealership personnel in Technical, Non-technical, and Body Repair fields.
4) With a total investment of $16.6 Million, the new BMW Southern Regional Technical Training Center will add 12 jobs to the local economy and should be fully operational by late 2018.
While not as big of an investment, the move echoes two other German automakers’ recent transactions.